INSPIRE CHANGE

Restless Minds™ Creative Change Agency

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CHANGE CAN'T BE MANAGED
IT NEEDS TO BE INSPIRED

Perceptions and beliefs are not easily changed. We influence, and shape these perceptions and beliefs. We help organizations successfully change by inspiring and treating their employees as an audience worth winning, just like any loyal customer.

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YOUR CHANGE ●YOUR CHANGE ●YOUR CHANGE ●

INSPIRE
CHANGE

Transforming an organization is a journey, not a destination. It's about creating a culture that embraces innovation, embraces growth, and embraces the collective power of its people. Bringing about effective change requires a clear vision, a captivating story, and an ability to connect with both employees and customers on a deeper level. It's not just about changing processes or structures; it's about shifting emotions, beliefs, and behaviors. Just as you would with customers, inspiring change among employees demands understanding their motivations, addressing their concerns, and fostering a sense of collective purpose. 

Sense of urgency and excitement
When organizations are going through a transformation, it's important to generate enthusiasm and support for the change initiative among both employees and customers. Change marketing can help to do this by communicating the benefits of the change to both groups, highlighting the progress that has been made, and celebrating successes along the way.
Manage expectations for both employees and customers
Change can be disruptive and unsettling for both employees and customers, so it's important to manage their expectations throughout the transformation process. Change marketing can help to do this by providing clear and consistent communication about the change initiative to both groups. Acknowledge the challenges that may arise and provide reassurance that the organization is committed to managing the change effectively.
Build consensus and buy-in
Ultimately, the goal of change marketing is to get both employees and customers to embrace the change initiative and support its success. Change marketing can help to build consensus and buy-in by showing both groups how the change will benefit them.

CHANGE
MARKETING

Change marketing is not just about changing processes; it's about changing hearts and minds. It's about treating both your employees and customers as an audience worth winning. Our Consumer-Grade Change Marketing approach delves into the hearts and minds of both your workforce and customer base to understand their aspirations and concerns. We design programs that reach within and inspire both employees and customers to embrace change. We gather insights, frame compelling narratives, and create engaging content to drive behavior and secure adoption.

We define your change
First, we gather insights to understand the problem, its people, and context. Here, we identify the opportunities for transformation.
We brand your change
We’ll frame a narrative that will help people believe in the opportunity, care about it, and, ultimately, adopt it. This story becomes the heart of our work moving forward.
We guide your change
We then define tactics and create assets, ranging from videos to live events to digital experiences. Our crafted narratives are designed to win hearts and minds, making the change journey both engaging and inspiring.
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YOUR CHANGE ●YOUR CHANGE ●YOUR CHANGE ●
  • Craft a shared and ambitious vision that
    ignites passion and engagement
  • Harness the transformative power of storytelling
    to connect with your employees on an emotional level
  • Develop strategies to overcome resistance
    and foster unwavering commitment
  • Measure the impact of your change initiatives
    to ensure effective implementation

LET'S FACE IT
CHANGING AN
ORGANIZATION
IS TOUGH

Are you considering a digital transformation, organizational overhaul, or a powerful rebrand? With Restless Minds™, you don't have to go it alone. Our team of change-makers is dedicated to providing personalized guidance and support every step of the way.

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Why marketing changes the game of change?
most organizations approach change management from a purely operational perspective, focusing on processes and systems. However, this often overlooks the human element of change, which is often the biggest barrier to success. Marketing can change the game of change by providing a more human-centered approach to transformation. By focusing on the needs and motivations of employees, customers, and other stakeholders, marketing can help to create a more supportive and engaging environment for change.
Is RM™ an agency or a consultancy?
We are a change consultancy that blends marketing and change management principles to drive genuine and enduring transformation within our clients' organizations. Our approach begins with internal transformation, ensuring that any changes—digital, organizational, or rebranding—are deeply rooted in the company's core beliefs and values. This sets us apart from traditional agencies, which often focus solely on external representation. By starting with internal transformation, we ensure that our clients' changes are authentic, successful, and sustainable over time. We excel at the strategic and tactical phases of change initiatives, while collaborating with a network of best-in-class change managers, business developers, organizational psychologists, designers, and copywriters to deliver exceptional operational outcomes.
What kind of transformations does RM™ support?
We help organizations navigate complex transformations, from digital advancements to organizational restructuring and sustainability initiatives. We believe that successful transformations are about fundamentally changing the way people think, act, and interact. To accomplish this, we leverage change marketing techniques ensuring that transformations not only take hold but also thrive.
We brand your change
Our client list includes high-impact organizations such as the Federal Public Service of Justice and Port of Antwerp-Bruges, lifestyle labels such as Toos Franken, and technical companies such as iFacto Group. A varied list of organizations with very different activities that have at least two things in common: a no-nonsense mindset and a willingness to take change to the next level.

Inspire Change

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Restless Minds™
a.
 Main D'Or - Veldkant 7
Kontich, Belgium


m.hello@restlessminds.be


Inspire change.
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