Restless Minds™ – We define, brand and guide change.

WE DEFINE,
BRAND AND GUIDE
CHANGE

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At Restless Minds™, we know what it takes to get from A to B – even if you’re not sure where B is yet. We help you define the change your organization needs, we help you brand your change narrative toward all stakeholders, and we continue to guide your change journey until everything runs smoothly.

MASTERING
CHANGE

We believe people and how you communicate with them are the main drivers of successful change. That is why we fuse change management with marketing to help sell the change and impact behaviors in a variety of ways – for true, sustainable, in-depth change.

We define your change

What does your target audience need? What are your own people missing? And what do you want to stand for as an organization? We leave no stone unturned and engage with stakeholders across your organization and beyond to explore where things go wrong and how you can improve. Then, we tailor our services to your organization's needs – not the other way around.

We brand your change

We believe that selling your ideas to stakeholders and motivating and inspiring people is a big part of creating successful change. That is why we start out the strategic process by condensing your organization’s ambitions into a straightforward and inspiring long-term vision – a clear narrative that will help you determine a strategic direction and that will help everyone involved envision the better future they’re working towards.

We guide your change

At Restless Minds™, we do not leave you to fend for yourself with a high-level, jargon-littered strategy presentation. To help you make your vision a reality, we draw up a hands-on action plan with specific deliverables, projects and recommendations that immediately generate impact. And we stay on for as long as necessary to make sure each and every one of them runs smoothly.

→ Learn about our Change Services

WE DEFINE BRAND AND GUIDEWE DEFINE BRAND AND GUIDEWE DEFINE BRAND AND GUIDE

YOUR CHANGE ●YOUR CHANGE ●YOUR CHANGE ●

OUR PROJECT EXAMPLES GIVE AN INSIGHT INTO OUR WORK.

↳ BUILDING SUCCESSFUL CHANGE

FEDERAL
DEPARTEMENT
OF JUSTICE

Strategy and vision development, change and management communication, stakeholder dialogues, c-level guidance, and knowledge management in a major four-year digital transformation project.

↳ MASTERING THE CRISIS

TOOS
FRANKEN

Retail strategy and brand consultancy, change architecture, trends, and consumer insights. Future-proof strategic guidance in the midst of a global pandemic for a true Antwerp fashion diamond.

↳ CASE STUDY

REIMAGINING CITY
INTERACTIONS

Future thinking, strategy and concepts that allow new forms of interaction between civilians and city services. From consulting official documents and communicating with town hall staff to reporting issues by interacting with a bot in your native language: tomorrow’s cities will cater to every individual’s needs and will be more accessible and more human than ever.

WE DEFINE BRAND AND GUIDEWE DEFINE BRAND AND GUIDEWE DEFINE BRAND AND GUIDE

YOUR CHANGE ●YOUR CHANGE ●YOUR CHANGE ●

ABOUT
RESTLESS
MINDS™

A collective of ambitious thinkers that come up with smart, sustainable strategies for organizations and brands in an ever-changing world.

Restless Minds™ is a creative change consultancy – a collective of ambitious thinkers that develop smart, sustainable strategies for organizations and brands in an ever-changing world. By fusing two disciplines that aren’t typically thought of together – change management and marketing – we operate at the pinnacle of behavioral science to effectively sell your change narrative to everyone involved. We are planners, cultural strategists, change specialists, researchers, pragmatists, marketers, and creatives. But above all else, we are people, passionate about improving people’s lives and motivating them to embark on a journey that will change the world for the better.

→ Learn about our Change Services

True change
starts with full transparency

At Restless Minds™, we help organizations change for the better. What that means for your project strongly depends on your specific context and needs. To give you a general idea of what to expect, we’ve addressed the most frequently asked questions as transparently as possible.

Who do you typically work for?

Our services are directed at brands, companies, organizations, and governments that feel the need to change. This usually includes organizations with 100+ employees that are looking to overhaul (parts of) their organization to streamline services, meet customer expectations, motivate employees, or stay relevant in an ever-changing world.

Does our organization fit the bill?

Restless Minds™ is a change agency, not a members-only nightclub. Everybody is welcome. But when it comes to teaming up with organizations, we do have a few boxes we like to tick. True change cannot happen without the willingness to dive deep, share, and cooperate. That is why in order to get the job done, we need full transparency, open communication, and access to C-level decision-making.

Which clients do you work for?

Our client list includes high-impact organizations such as the Federal Public Service of Justice and Port of Antwerp-Bruges, lifestyle labels such as Toos Franken, and technical companies such as iFacto and Atlas Copco. A varied list of organizations with very different activities that have at least two twings in common: a no-nonsense mindset and a willingness to take change to the next level.

Who will be working on our project?

At Restless Minds™, we believe in the power of collaboration. Our way of working is built around the fusion of change management and marketing. This means that each project requires a series of experts to approach topics and challenges from various angles. On average, four to six Restless Minds™ team members will work on your project – typically including a change architect and communications architect, a strategic lead, and a project manager.

The fusion of change management and marketing?

Traditional change agencies typically focus on getting organizations from state A to state B, whereas traditional marketing agencies focus on selling an idea to a target audience. At Restless Minds™, we believe one cannot exist without the other. Over the years, we have learned that people and how you communicate with them are the main drivers of successful change. That is why we fuse change management with marketing to create a new approach that doesn’t just identify change areas and opportunities but that helps sell the change to stakeholders to truly impact behaviors – and to build true, sustainable, in-depth change.

Will Jo and Charlotte be involved in our projects?

As your Client Experience Lead, Charlotte remains your operational SPOC throughout the entire project. She will be in touch weekly with check-ins and status updates. As a Strategic Lead, Jo remains your strategy-related SPOC as he takes a helicopter view of your project to make sure the day-to-day execution contributes to and aligns with your targets and vision. Apart from that, Jo and Charlotte are working hard behind the scenes to build a strong team, a great place to work, and a solid expert hub. Prefer including Jo or Charlotte in your project’s core day-to-day executive team as well? Let’s talk – anything is possible.

How long does a change trajectory usually take?

It depends. A full strategic overhaul of a large public organization can take up to four years. A fast-track change analysis takes four to six weeks from start to finish. At Restless Minds™, we prefer to think of our trajectories as partnerships rather than just one-shots that should be wrapped up as soon as possible. We don’t leave you with a high-level strategy, but we help you implement it and prefer to stick around and offer support until your newly-changed organization is 100% self-reliant. Because we believe that is the most sustainable way to build change.

Is brand strategy always part of the process?

Yes. Change starts from the inside out, not the other way around. Asking the right questions and looking at the bigger picture before implementing changes is how we make a difference for our clients. Why? We’ve noticed that if organizations start changing without a big-picture strategy, that change is often superficial, based on assumptions and – most importantly – not very well received. If you feel like you need a rebranding, we feel it’s our responsibility to dig deeper and figure out where things really go wrong. In most cases, it turns out a new layer of paint will not fix underlying structural issues. By taking a helicopter view and looking at the bigger picture, we help you create a masterplan of where you’re going and why. This helps you decide what to do and when instead of just guessing – saving you lots of valuable time and resources, and helping you generate true, high-impact change.

Can we hire Restless Minds for operational services only?

In exceptional cases, yes. But we don’t recommend it. Our strategy work is how we make a difference for clients every day. It is what sets us apart from both consultancy firms and creative agencies. That is why we don’t typically work on a change trajectory if we weren’t in charge of the strategic work that supports it. We may accept operational projects occasionally if a solid strategic change foundation is in place, but we would at least review before getting started.

Can we hire Restless Minds™ for strategy work only?

Yes, please! Strategy is what we do best. We would be delighted to help you build a solid strategic foundation for your change trajectory and leave the execution up to you and your partners!

Restless Minds™
a. Main D'Or - Veldkant 7
Kontich, Belgium 
t. +32 470 11 07 66
m.  hello@restlessminds.be 