Restless Minds: A Pioneer in the Agency-as-a-Platform Model.

In today's dynamic business landscape, organizations face relentless change, requiring a comprehensive approach that goes beyond technical expertise and encompasses the human aspects of change management. Restless Minds, a creative change consultancy, was founded on the belief that the Agency-as-a-Platform (AAAP) model was the most effective way to support organizations in their transformation journeys.

The Rise of the AAAP Model

Lately, there has been a lot of buzz around the AAAP model. This innovative approach to agency service delivery has gained traction as organizations seek more flexible, scalable, and cost-effective solutions for their change management needs.

Why Restless Minds Embraced AAAP from the Start

Restless Minds was founded in 2021, and from the very beginning, the agency adopted the AAAP model as its core operating strategy. This decision was rooted in a deep understanding of the challenges faced by organizations undergoing change and the limitations of traditional agency models.

AAAP offered Restless Minds a unique set of advantages:

  1. Flexibility and Agility: The AAAP model allows Restless Minds to quickly assemble teams of specialists with the right expertise for each client's unique challenges. This adaptability ensures that the agency can flexibly respond to changing requirements throughout the change journey.

  2. Scalability and Cost-Effectiveness: By leveraging external resources, Restless Minds can scale its services up or down as needed, accommodating the varying demands of different projects. This scalability ensures that the agency remains cost-effective and efficient, even for smaller or niche change management initiatives.

  3. Deeper Expertise and Specialization: By bringing together a diverse network of experts, Restless Minds can tap into a wide range of specialized skills and expertise. This approach ensures that clients have access to the most relevant and up-to-date knowledge, tailored to their specific industry and change challenges.

  4. Synergistic Collaboration and Knowledge Sharing: The AAAP model fosters collaboration and knowledge exchange between external experts, promoting a collective approach to tackling complex change management issues. This synergy enables the agency to deliver more comprehensive and effective change solutions.

The Importance of Right Change Expertise

Without the right change expertise at the right time, transformations can be an expensive business. Organizations often lack the in-house expertise to effectively navigate complex change initiatives, resulting in delays, setbacks, and even failures.

The AAAP model provides a solution to this challenge. By leveraging a network of specialized change experts, Restless Minds can ensure that organizations have access to the right expertise at the right moment. This strategic approach helps organizations to:

  • Identify and address change resistance: Change resistance is one of the most common challenges organizations face. The right change expertise can help to identify the root causes of resistance and develop effective strategies to overcome it.

  • Communicate change effectively: Effective communication is essential for successful change management. The right change expertise can help organizations to develop clear, concise, and compelling communication strategies that resonate with employees at all levels.

  • Measure and evaluate change: Measuring and evaluating the success of change initiatives is crucial for ensuring that organizations are on track to achieve their goals. The right change expertise can help organizations to develop data-driven metrics and dashboards to track progress and identify areas for improvement.



Restless Minds' decision to adopt the AAAP model from its inception has proven to be a strategic and successful one. The agency's commitment to this approach has enabled it to provide organizations with the most effective and efficient change management solutions, ultimately contributing to their success. As the AAAP model continues to gain traction in the industry, Restless Minds is well-positioned to continue delivering exceptional change management services to its clients.


Our AAAP model is a powerful way that can help organizations achieve successful change management. By leveraging a network of specialized experts, Restless Minds™ can ensure that organizations have access to the right expertise at the right time, helping them navigate change with greater agility, flexibility, and success.

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