Rebranding with Purpose:
The Evolution of iFacto Group into Oxygen Group
Oxygen Group, originally iFacto Group, sought to redefine itself as a leader in Microsoft Business Applications. This transformation, driven by Restless Minds™, aimed to realign the company’s identity with its vision of delivering top-quality, value-added solutions.
Challenge and Strategy
The core challenge was to transcend beyond a superficial change in visual identity and align the company’s core values, highlighting Oxygen Group's strengths—reliable and high-quality solutions with its business strategy. The goal was to develop a brand identity that was not only visually appealing but also deeply integrated into every aspect of the company's operations and culture.
Restless Minds™ employed a holistic approach, focusing on several key areas:
The transformation successfully positioned Oxygen Group as a reliable and innovative leader. This strategic evolution went beyond a visual makeover; it reflected in cohesive internal culture, and strengthened market presence.
Oxygen Group's journey from iFacto Group showcases how effective branding aligns with business goals and core values, transforming the company into a symbol of trust and quality in Microsoft Business Applications.