Make people want things.
Make things people want.


An experienced strategist with a background in advertising, technology, and design, Jo builds powerful brands from the ground up. He focuses on user experience, ensuring a seamless connection between a brand's image, products, services, and interactions. Through a blend of strategy, creativity, technology, and design, he brings these experiences to life, both internally and externally. This strategist believes in a holistic approach, where cross-functional strategies work together seamlessly.

Beyond brand building, Jo has a keen eye for the future. He uses his expertise to define a company's vision and make it a reality. His deep understanding of human behavior allows him to craft strategies that not only resonate with audiences, but also subtly shift perceptions and guide them towards the desired brand image.

A multi-award-winning creative, Jo has worked with both local and international brands, always prioritizing value and positive impact. He's a skilled listener, ready to understand your needs and craft a strategy that thrives.


selected clients

Liberty Global, Telenet, Samsung, Deme, Fod Justice, The Cultivist, Brussel Airport


As the founder of Restless Minds™, a 10-person creative agency, I turn visions into reality. We combine Change Marketing and Change Management to craft powerful narratives that drive transformation within organizations.