At Restless Minds™, we specialize in providing high-level guidance and insightful strategies to C-level executives. We navigate the complexities of change, addressing underlying causes with a deep understanding of human dynamics. By creating change initiatives that truly resonate with individuals and partnering closely with organizations, we ensure successful transformations. Restless Minds™ offers comprehensive services such as strategic consultation, change management planning, stakeholder engagement, and communication strategies. Our holistic and strategic approach fosters deep-rooted, sustainable transformation, empowering organizations to achieve purposeful change.

We define your change

At Restless Minds™, we start off by analyzing your specific context. What does your target audience need? What do you want to stand for as an organization? What does the ideal situation look like? We leave no stone unturned and engage with stakeholders across your organization and beyond to find out where things go wrong and how you can do better.

We tailor our services to what your organization needs – not the other way around. This open, no-nonsense approach helps us to identify issues faster and more thoroughly – and to define more effective avenues for change. And, spoiler alert: both your threats and opportunities may be hiding somewhere entirely different than you thought…

We brand your change

We believe that selling your ideas to stakeholders and motivating and inspiring people is a big part of creating successful change. That is why we start out the strategic process by condensing your organization’s ambitions into a straightforward and inspiring long-term vision – a clear narrative that will help you determine a strategic direction and that will help everyone involved envision the better future they’re working towards.

For each aspect of our strategy, we carefully assess the impact on company culture, individuals, and the way consumers interact with your products and services. Thanks to insights in behavioral science, we know exactly what we are asking from people and how we can come up with storytelling that will inspire them to believe and contribute.

We guide your change

At Restless Minds™, we do not leave you to fend for yourself with a high-level, jargon-littered strategy presentation. To help you make your vision a reality, we draw up a hands-on action plan with specific deliverables, projects and recommendations that immediately generate impact. 

Based on what your organization needs, we assemble a team of external partners best suited to bring your change plans to life. And of course, we’re here every step of the way. As your strategic partner, we continue to monitor your vision throughout the entire change trajectory, and we support and advise decision-makers within your organization until all processes run smoothly and everyone is on board.


We empower you to navigate challenges, seize opportunities, and unlock your true potential.

Organizations can forge a new path forward by shifting their focus from making people want to change to creating the change they genuinely desire.

True change
starts with full transparency

At Restless Minds™, we help organizations change for the better. What that means for your project strongly depends on your specific context and needs. To give you a general idea of what to expect, we’ve addressed the most frequently asked questions as transparently as possible.

Who do you typically work for?
Our services are directed at brands, companies, organizations, and governments that feel the need to change. This usually includes organizations with 100+ employees that are looking to overhaul (parts of) their organization to streamline services, meet customer expectations, motivate employees, or stay relevant in an ever-changing world.
Does our organization fit the bill?
Restless Minds™ is a change agency, not a members-only nightclub. Everybody is welcome. But when it comes to teaming up with organizations, we do have a few boxes we like to tick. True change cannot happen without the willingness to dive deep, share, and cooperate. That is why in order to get the job done, we need full transparency, open communication, and access to C-level decision-making.
Which clients do you work for?
Our client list includes high-impact organizations such as the Federal Public Service of Justice and Port of Antwerp-Bruges, lifestyle labels such as Toos Franken and , and technical companies such as iFacto and Atlas Copco. A varied list of organizations with very different activities that have at least two twings in common: a no-nonsense mindset and a willingness to take change to the next level.
Who will be working on our project?
At Restless Minds™, we believe in the power of collaboration. Our way of working is built around the fusion of change management and marketing. This means that each project requires a series of experts to approach topics and challenges from various angles. On average, four to six Restless Minds™ team members will work on your project – typically including a change architect and communications architect, a strategic lead, and a project manager.
The fusion of change management and marketing?
Traditional change agencies typically focus on getting organizations from state A to state B, whereas traditional marketing agencies focus on selling an idea to a target audience. At Restless Minds™, we believe one cannot exist without the other. Over the years, we have learned that people and how you communicate with them are the main drivers of successful change. That is why we fuse change management with marketing to create a new approach that doesn’t just identify change areas and opportunities but that helps sell the change to stakeholders to truly impact behaviors – and to build true, sustainable, in-depth change.
Will Jo and Charlotte be involved in our projects?
As your Client Experience Lead, Charlotte remains your operational SPOC throughout the entire project. She will be in touch weekly with check-ins and status updates. As a Strategic Lead, Jo remains your strategy-related SPOC as he takes a helicopter view of your project to make sure the day-to-day execution contributes to and aligns with your targets and vision. Apart from that, Jo and Charlotte are working hard behind the scenes to build a strong team, a great place to work, and a solid expert hub. Prefer including Jo or Charlotte in your project’s core day-to-day executive team as well? Let’s talk – anything is possible.
How long does a change trajectory usually take?
It depends. A full strategic overhaul of a large public organization can take up to four years. A fast-track change analysis takes four to six weeks from start to finish. At Restless Minds™, we prefer to think of our trajectories as partnerships rather than just one-shots that should be wrapped up as soon as possible. We don’t leave you with a high-level strategy, but we help you implement it and prefer to stick around and offer support until your newly-changed organization is 100% self-reliant. Because we believe that is the most sustainable way to build change.
Is brand strategy always part of the process?
Yes. Change starts from the inside out, not the other way around. Asking the right questions and looking at the bigger picture before implementing changes is how we make a difference for our clients. Why? We’ve noticed that if organizations start changing without a big-picture strategy, that change is often superficial, based on assumptions and – most importantly – not very well received. If you feel like you need a rebranding, we feel it’s our responsibility to dig deeper and figure out where things really go wrong. In most cases, it turns out a new layer of paint will not fix underlying structural issues. By taking a helicopter view and looking at the bigger picture, we help you create a masterplan of where you’re going and why. This helps you decide what to do and when instead of just guessing – saving you lots of valuable time and resources, and helping you generate true, high-impact change.
Can we hire Restless Minds for operational services only?
In exceptional cases, yes. But we don’t recommend it. Our strategy work is how we make a difference for clients every day. It is what sets us apart from both consultancy firms and creative agencies. That is why we don’t typically work on a change trajectory if we weren’t in charge of the strategic work that supports it. We may accept operational projects occasionally if a solid strategic change foundation is in place, but we would at least review before getting started.
Can we hire Restless Minds™ for strategy work only?
Yes, please! Strategy is what we do best. We would be delighted to help you build a solid strategic foundation for your change trajectory and leave the execution up to you and your partners!

Restless Minds™
 Main D'Or - Veldkant 7
Kontich, Belgium

t. +32 470 11 07 66

Empowering Change, Redefining Possibilities.
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